Hershey Identifies How Convenience Retailers Can Win at the Shelf

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

Kellogg Supports Middle School Sports With Meijer Exclusive

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

Canada

Scotties Teams With NBA Player for Playful Campaign

The Toronto Raptor's Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand.

Albertsons Upgrades AI Assistant to Complete More Complex Tasks and Slash Shopping Time

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

International

Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Industry News Briefs

Dec 4, 2025
Bay Cities Expands Midwest Footprint With New Packout Facility, Office
Dec 3, 2025
Jenda Rolls Out Upgraded Platform for Daily BevAlc Insights
Nov 24, 2025
Wakefern Expands In-Store Media With More ShopRite Installations
Nov 24, 2025
Vanguard Cos. Appoints Chad Burghart as Creative Services Director

Unilever, SharkNinja, Lego, Google Named Amazon Holiday Partners

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.
Top Retail Media Headlines From November 2025

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.
P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.
2025 OmniShopper Awards: Collaborative: Brand-Retailer

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.
2025 OmniShopper Awards: In-Store Marketing

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.
2025 OmniShopper Awards: Packaging

One campaign won an OmniShopper Award in the "Packaging" category.

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