Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.
Nestle’s Pure Life made a $20,000 contribution to ShopRite’s Partners in Caring program to celebrate the 25th anniversary of the retailer’s hunger fighting program.
PetSmart has bolstered its selection of raw and natural pet food through a partnership with category leader Stella & Chewy’s, giving the brand a dedicated display fixture within most of its stores.
Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.