Brisk Helps Nintendo With Game Launch

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

Circana's Sally Lyons Wyatt to Speak at GLP-1 Shopper Summit

On Nov. 12, Lyons Wyatt will explore how the rapidly expanding use of GLP-1 medications is influencing shopping habits and creating new opportunities for retailers and CPGs.

Two Sessions to Watch at P2PI's InStore Ignite

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Canada

Inside Canadian Commerce: Q2 2026 Trends, Tactics and Standout Activations

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

General Mills Celebrates 55 Years of Monsters Cereals

A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity.

Report: Cyclospora Concerns Push Shoppers Toward Frozen, Canned Foods

A report on cyclospora awareness and its impact on consumer behavior produced by Chicory found that 90% of the 1,044 respondents to a SurveyMonkey survey were aware of the outbreak and 61% have already changed their buying behaviors as a result.

Industry News Briefs

Jul 28, 2026
Vusion to Acquire In-Store Media
Jul 15, 2026
Raley's Reveals Next Round of Leadership Changes
Jul 14, 2026
Amazon Ads Adds Retailer-Level Breakouts to Omnichannel Metrics
Jul 13, 2026
Conagra Brands Names Barrows Agency of Record

07/29/2026
How to Capitalize on Changing Back-to-School Season Shopping Behaviors

Shoppers are trying new brands and looking for inspiration, says research from 84.51°.
07/27/2026
Canada

Q&A: LPi Group's Leslie Maislin and Erin Henry

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.
07/27/2026
General Mills Celebrates 30 Years of Giving Back

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.
07/27/2026
Seven & i Holdings Names Mauricio Leyva CEO of 7-Eleven

The retailer's latest leader will officially join the company on Aug. 1.
07/27/2026
Summerween Trend Pushes Halloween Candy Sales Earlier

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.
07/26/2026
Giant Food Names Gregg Dorazio VP of Marketing

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month.

P2PI Retailer Playbook: Lowes Foods Retail Theater

As many retailers prioritize convenience and efficiency, Lowes Foods has taken a different approach: creating a more experiential, community-oriented store environment designed to encourage discovery and shopper engagement. Our latest P2PI Retailer Playbook breaks down what brands and retailers can learn from Lowes Foods’ in-store approach.

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Eyes on the Aisles: FIFA World Cup 2026

Soccer fans aren't the only ones watching the historic international tournament — brands and retailers are unlocking massive opportunities in the aisles. In our latest member-exclusive report, we round up the most innovative brand activations and retail strategies captured by P2PI editors during this year’s tournament.

Explore Now

P2PI Category 'In Brief': The State of Snacking

From wellness movements and GLP-1 developments to growth drivers, the Path to Purchase Institute's latest category "In Brief" research report looks at the market forces fueling the snacks category. Members can download the full report.

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