Shopper Intelligence

Solution designed to help advertisers better understand retail media's impact.

The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Report shows that Americans’ shopping habits change amid economic uncertainty.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.